Wild Rye

Client: Wild Rye
Project: Illustrate artwork for a new benefit tee
Program/Tools: Adobe Illustrator, Adobe Fresco, Adobe Photoshop

bene-fit

Working with a successful women-owned business is always a pleasure and tI knew this project was going to be no exception to that. As a bit of background, after Roe v Wade was overturned in 2022, Wild Rye made a particular shirt that would donate 100% of net proceeds directly to Planned Parenthood. This tee is the fourth generation of benefit tees that has hit the digital shelves.

When the brand approached me to take on this illustration project, at first I was nervous because I know how important this was to so many women, those associated with the brand or not; but after they told me what the graphic would say, my creative engine was firing on all cylinders and the nerves subsided. Inspired by the American Traditional style of tattoo art, this illustrated graphic was born.

Ride Fast, Raise Hell.