The Orchard

Client: The Orchard at Stone Brooke Hills
Task: Embody luxury and create a clean logo for this new housing development in NH
Program/Tools: Adobe Illustrator

HOMEGROWN

Working with Keller Williams was a pleasure to not only see a little bit more on the development side of the housing/reality industry but also to surround myself in these dreamy NH homes was incredible. KW developed The Orchard at Stone Brooke Hills as a luxury extension planted on a beautiful orchard deep in New Hampshire’s lakes and mountains. The farm boasts fruit orchards, veggies and seasonal farm activities that any homeowner would love to have in their backyard!

When the KW team brought me on, it was to develop a logo that would reflect the high-end home value but also the down-to earth feel of small towns within New Hampshire. Working through many font options and ways to drop customizations into the logo, we landed on a stunning black and red logo for the budding brand.

See it live

This budding brand deserved the same attention to detail in their logo as they display in their homes.

Final Logo on light background (above) Some of the logo creation process (below)
Some of the initial concept process. These were sketches in various styles to give abroad spectrum of options for the client.
After the client selected a final design, I comped the concept with several color options.
Final logo on both dark and light backgrounds
The Final version of the logo
A delightful glimpse at the first signage to go up for this new development

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Category: Portfolio Work