Jaguar

Event: Jaguar Electrifies
Roll: Lead Production Designer for George P. Johnson
Program/Tools: Adobe Illustrator
Awards: 2019 Marcom Award: Strategic Communications | Marketing/Promotion Campaign | Branding

Electrifyin’

Fast pace doesn’t only apply when talking about a cars performance, Jaguar embodies the term well throughout their brand. I had the pleasure of working with this brand starting my very first week at GPJ (which was an amazing opportunity considering my affinity of cars).

This particular event had 3 stops and was an exclusive release for their new I-Pace series. In classic high-touch Jaguar fashion, there were many car models on display for comparison and customization inspiration at the event.

A darker venue, our engineers and 3D designers worked with lots of specialty lighting to highlight the luxury of the event. Working under the pressure of an entire show opening, its proper install, execution, changes, printing and delivery all weren’t enough to slow us down as we cracked through each task and were able to knock each location out of the park. Of course, time is always in essence for some events and one of the biggest hurdles we faced were very tight deadlines and last minute modifications for the perfect look.

Thrilled to say all the hard work paid off when this event was given a Marcom Award in Strategic Communications | Marketing/Promotion Campaign | Branding