Broken Spoke

Client: N/A
Task: Create my dream bourbon brand
Program/Tools: Adobe Illustrator, Adobe Photoshop

Cheers

As part of continuing to grow as a designer and creative, when weeks are slow I capitalize on Adobe Live Creative Challenges. Last month’s challenge was 2 weeks long with a new challenge every day, practicing various techniques to improve workflow, explore new tools or improve upon commonly used tools. Below is a showcase of my creative challenge as I chose to develop a brand through the process, Broken Spoke Bourbon.

Below is a glimpse into the Broken Spoke brand and how it could look once it’s bottled and ready to hit the shelves.

The perfect bourbon for the adventurous type, or the less-adventurous type. Actually… I guess it’s perfect for everyone..

-KaJay
Broken Spoke final logo (dark version) on a custom brand pattern
If Broken Spoke had a social media page, here’s what it would probably look like
A mockup of some branded hangtags for any products sold through the brand
Who doesn’t love a good happy hour? Wouldn’t you love to get one of these in the mail instead of a bill?
Dark and light versions of the logo on solid colors
And finally, what this delectable bourbon could look like when bottled and open by a consumer

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Category: Portfolio Work